ANALYZING PERSUASIVE APPEALS IN ADVERTISEMENTS: 2002
(selections from analyses written by Rhetoric students in spring 2002*)
ASSIGNMENT:
"Compose a cogent rhetorical analysis of a magazine ad of your choosing. (Examples of such analyses are posted at Analyzing Persuasive Appeals in Advertisements: 2000.) Bring to class both your word-processed analysis (roughly 300-400 words) and the ad you've examined. " Analyses of ads that did not contain both images and text (as instructed in class) were not considered for this page, nor were those that were handwritten or short or turned in late. That said, some fine analyses were left off this page simple because of space limitations.
* Some of the analyses below have been edited for conciseness (omitted material is indicated by ellipsis marks); some have been copyedited to correct errors of grammar, punctuation, and spelling (for instance, the vague use of "this," inconsistent tense, indefinite pronoun reference, misuse of relative pronouns, misplacement of commas and periods outside quotation marks, and other infelicities). Please notify me if any fresh errors have crept in while transcribing the texts. The analyses are arranged alphabetically by the name of the product advertised.
