Slimquick Extreme
Taylor Henry

revised, February 12

“Slimquick extreme”

• ethos- this is most noticeable with in the pictures.  There is a toned lady on the front that makes people think that if they take this then their body should look like the woman on the front.  Another example is where it says “brought to you by slimquick- the #1 selling weight-loss supplement for women”-  The fact that they put on that their product is #1 sold weight-loss product shows that they are using that to achieve credibility.

• Logos- they state some facts about the product “ ingredients clinically proven to increase metabolism by 28% and cut body fat by 10%”  “two types of yohimbe for immediate and time-released fat-burning action” “focuxanthin shown in clinical studies to decrease body weight by 14%” “fast-acting rapid liquid gels that release more than 200% faster.”  All these statements are showing facts of what this product could do for the target audience.  There is also a circle that is white contrasting the black background that says “burn 5.8x the calories cubed”.  People can see this really well and it also is using logic by telling them by taking this they will burn that many calories.

• Testimony- This ad uses testimony to show that this has worked for someone else giving the impression that it should work for any woman who buys the product.

• Connotation- At the very top of the ad it says, “Extreme Fat-loss breakthrough.”  Two of these words have connotations; the first being extreme and the second being breakthrough.  The connotation for the word ‘extreme’ implies that the product is way beyond great.  The word ‘breakthrough’ implies they have discovered something new and exciting.

original analysis

Taylor Henry

“Slimquick extreme” 

• ethos- this is most noticeable with in the pictures.  There is a toned lady on the front that makes people think that if they take this then their body should look like the woman on the front.  Another example is where it says “brought to you by slimquick- the #1 selling weight-loss supplement for women”-  The fact that they put on that their product is #1 sold weight-loss product shows that they are using that to achieve credibility. 

• Logos- they state some facts about the product “ ingredients clinically proven to increase metabolism by 28% and cut body fat by 10%”  “two types of yohimbe for immediate and time-released fat-burning action” “focuxanthin shown in clinical studies to decrease body weight by 14%” “fast-acting rapid liquid gels that release more than 200% faster.”  All these statements are showing facts of what this product could do for the target audience.  There is also a circle that is white contrasting the black background that says “burn 5.8x the calories cubed”.  People can see this really well and it also is using logic by telling them by taking this they will burn that many calories. 

• Pathos- they use a couple of pictures of a woman’s bottom and described in a testimony how slimquick extreme worked for her.  The pictures are before and after shots.  This is used say “hey this worked for me it can work for you”