ANALYZING PERSUASIVE APPEALS IN ADVERTISEMENTS: 2008
updated 29 April 2008

Click on each thumbnail image below to see a larger image of
the ad followed by a student's brief rhetorical analysis.
A red asterisk (*) signals that an analysis was revised on February 12 or
that a second analysis was provided by another student--or both.

ARCHIVES
AD ANALYSES 2000
AD ANALYSES 2002
AD ANALYSES 2005
AD ANALYSES 2006

Adbusters spoof ad (Jie Chen) *

  Adorama (Brian Francone) *

Alli (Jessica Roberts)

Antioch (Valerie Bumgardner)

Arm & Hammer (Leslie Beebe) *

  Array Express (Brittny Magulias) *

Camel No 9 (Britney Compton) *

Canadian Club (Bethany Robbins)

Christotle (Joseph Stevens) *

Cosmedicine (Amanda Murphy) *

Crown Royal (Gordon Coffee) *

Dove Pro (Eva Glasgow) *

Design Within Reach (Cindy Sinclair)

  Electrolux (DeAnne McDowell) *

  Genworth Financial (Katharine Binder) *

  Journey Diamond Jewelry (Cristina Rice) *

Maxwell House (Kelly Ondriezek) *

Rite Aid (Chris Gates)

Slimquick Extreme (Taylor Henry) *

  Soft Sheen (Jayce Goosby) *

  Top-Flite (Courtney Sanders) *


Jazz'd (Alex Atkinson)

English 5730 is taught by Dr. Richard Nordquist.
Armstrong Atlantic State University
Savannah, Georgia 31419
912/921 5991
      

                                       

29 April 2008